Own a Luna's
Build Your Future in Pizza
Join Pennsylvania's fastest-growing family pizzeria brand. With 7 thriving locations and a proven business model, Luna's Pizzeria is looking for passionate entrepreneurs ready to serve their communities the best pizza they've ever tasted.
A Brand That Sells Itself
Our distinctive branding, from our iconic pizza boxes to our professional storefront designs, creates instant recognition. Luna's is more than a name — it's a promise of quality that communities across Pennsylvania trust and love.
The Opportunity of a Lifetime
Luna's Pizzeria isn't just another pizza franchise. It's a community-driven, family-first business that has perfected the recipe for success — both in the kitchen and in business.
Proven Growth
From 1 location to 7 thriving pizzerias across Pennsylvania. Our expansion model is built on real results and community demand.
Lower Investment
Compared to major pizza franchises requiring $300K+, Luna's offers a significantly lower entry point with competitive returns.
Complete Training
From dough preparation to business operations, we provide 200+ hours of hands-on training at our certified locations.
Marketing Machine
National social media campaigns, local SEO, branded materials, and a digital ordering platform — all included in your franchise package.
Operational Support
Dedicated field consultants, proprietary recipes, supply chain management, and real-time performance tracking tools at your fingertips.
Community Focus
Each Luna's becomes the heart of its neighborhood. We build loyal customers through authentic food, local events, and genuine care.
Excellence
Not Just Pizza.
A Family Legacy.
48-hour cold-fermented artisan dough — no shortcuts, ever
Proprietary recipes perfected over two decades
Protected territories — your market, your success
Site selection assistance with proven market analysis
Average 4.8★ rating across all locations
Streamlined operations — be profitable from month one
Transparent Investment Details
We believe in full transparency. Here's everything you need to know about the financial side of owning a Luna's Pizzeria.
Initial Investment
Ongoing Fees
What We Look For
MULTI-UNIT DEVELOPMENT INCENTIVE PROGRAM
Commit to 2+ locations and enjoy 0% royalty fees for the first 6 months on each new store, followed by a reduced 2.5% rate through month 18. That's more cash in your pocket during the critical early growth phase.
We Don't Just Sell Franchises. We Build Partners.
From day one to day one-thousand, Luna's is by your side with comprehensive support that sets you up for success.
World-Class Training
200+ hours of comprehensive training covering everything from our proprietary dough recipes to labor management, POS systems, and customer experience. You'll train at a certified Luna's location alongside experienced operators.
Marketing & Brand Power
Social media management, local SEO optimization, grand opening campaigns, branded materials, digital menu boards, and a professional website for your location — all managed by our in-house marketing team.
Operations & Technology
Our cloud-based management platform handles online ordering, inventory tracking, staff scheduling, and sales reporting. Plus, dedicated field consultants visit your store regularly to optimize performance.
Real Estate & Build-Out
Site selection assistance using our proven market analysis. We help you find the perfect location, negotiate leases, and manage construction to get your Luna's open on time and on budget.
The Path to Ownership
From your first inquiry to your grand opening, we guide you through every step with clarity and support.
Submit Your Application
Fill out our simple franchise inquiry form. Our development team will review your application and reach out within 48 hours.
Discovery Conversation
A one-on-one call with our franchise team to discuss your goals, experience, and the Luna's opportunity in detail.
Review the FDD
Receive and review the Franchise Disclosure Document (FDD). We schedule a meeting to answer every question transparently.
Visit a Luna's Location
Spend a day at one of our operating locations. See the business in action, taste the product, and meet our team firsthand.
Meet Our Franchise Family
Connect with current franchise owners. Hear their stories, ask tough questions, and understand what it truly means to be a Luna's partner.
Decision Day & Agreement
Meet with our leadership team, finalize your territory, sign the franchise agreement, and officially join the Luna's family.
Training & Grand Opening
Complete our comprehensive training program, build out your location, and celebrate your grand opening with our full support!
Veterans & Military Families
We honor those who served. Qualified U.S. veterans may receive:
- Up to 100% franchise fee waiver for veterans with 50%+ service-connected disability
- $5,000 discount on franchise fee for all qualified veterans
- Dedicated support through the onboarding process
First Responders
Firefighters, paramedics, and law enforcement who protect our communities deserve a path to ownership:
- Reduced franchise fee for qualified first responders with 5+ years of service
- Flexible training schedule designed around active service obligations
- Community-hero marketing support for your grand opening
See How Luna's Stacks Up
We're not the biggest — we're the smartest. Compare Luna's to major pizza franchise brands and see why our model delivers better value for your investment.
| Feature | Luna's | Typical Big Brand |
|---|---|---|
| Franchise Fee | $15,000 | $25,000 – $35,000 |
| Total Investment | $150K – $395K | $300K – $800K+ |
| Royalty Fee | 4.5% | 5% – 6.5% |
| Training Hours | 200+ | 160 – 250 |
| Protected Territory | ✓ Guaranteed | Varies / Often No |
| Family Culture | ✓ Core Value | Corporate |
| Local Decision Making | ✓ Flexible | Rigid / Top-Down |
| Community Focus | ✓ Built-In | Optional |
| Personal Support | Dedicated Consultant | Shared / Call Center |
| Multi-Unit Incentive | 0% Royalty (6 mo) | Rare |
Frequently Asked Questions
?Do I need restaurant experience?
While food service or retail management experience is preferred, it's not required. Our comprehensive 200+ hour training program is designed to turn passionate entrepreneurs into skilled operators. What we look for most is drive, community spirit, and a commitment to quality.
?How long does it take to open?
From signing your franchise agreement to your grand opening, the typical timeline is 4 to 6 months. This includes training, site selection, lease negotiation, build-out, and pre-opening preparation.
?Can I own multiple locations?
Absolutely! We actively encourage multi-unit ownership. Our development incentive program offers 0% royalties for the first 6 months on each new location, making it more affordable to scale.
?What territories are available?
We're currently expanding across Pennsylvania and neighboring states. Available territories change regularly. Submit an inquiry and our development team will share the latest territory map with you.
?How much can I expect to earn?
While individual results vary based on location, management, and market conditions, our existing locations demonstrate strong unit economics. Detailed financial performance information is available in our Franchise Disclosure Document (FDD).
?What ongoing support do I receive?
A dedicated field consultant visits your location regularly. You'll have access to our cloud-based operations platform, marketing resources, supply chain support, and a network of fellow franchise owners. We're a family — you're never alone.
Ready to Join the
Luna's Family?
Take the first step toward owning a Luna's Pizzeria. Fill out the form and our franchise development team will be in touch within 48 hours to start your journey to ownership.
Your Pizza Empire Starts Here.
Don't just eat great pizza — build a business around it. Luna's Pizzeria is growing, and we want you to grow with us.